Biotechnology entrepreneur and CEO of The DNA Company, Kashif Khan gives an action plan based on your unique genetic makeup to help you live your best life.

Download a FREE Chapter Now

Your DNA can empower you to make life choices that lead to a happier, healthier life.

The personalized medicine wave is here.

The DNA Way is a preventative guide to various health issues and their link to an individual’s DNA. In it, readers will discover what the DNA Company experts have learned about chronic illness and genetic predispositions, based on years of in-depth genetic analysis of the DNA results of more than 7,000 people. Topics that will be addressed include mood and behavior, energy, diet and nutrition, weight management, sleep, and more. The book will delve into Kashif’s personal journey of overcoming his own genetic legacy and health challenges—using his own DNA results as a case study—and in navigating that journey, how he came to develop a company whose aim is to elevate humanity. It also outlines recommendations—including what foods to eat, how to exercise, and where and how to work—that have helped him prevent or reverse illness, slow down the aging process, and optimize his performance.

Learn how to access your human instruction manual—the DNA way.

I absolutely love how Kashif lays out a functional approach to our genetics!

National Best-Selling Author
For Media Inquires Please Contact


Kashif Khan is Chief Executive Officer and Founder of The DNA Company, where personalized medicine is being pioneered through unique insights into the human genome.

Growing up in Vancouver, Canada in an immigrant household, Kashif developed an industrious entrepreneurial spirit from a young age. Prior to his tenure at The DNA Company, Kashif advised a number of high-growth start-ups in a variety of industries.

As Kashif dove into the field of functional genomics as the CEO of The DNA Company, it was revealed that his neural wiring was actually genetically designed to be entrepreneurial. However, his genes also revealed a particular sensitivity to pollutants.

Now seeing his health from a new lens Kashif dove further and started to see the genetic pathways that led to his own family's challenges, and the opportunities to reverse chronic disease. His measure of success is not in dollars earned, but in lives improved. Science outreach has become a passion project for Kashif, and he educates about functional genomics in an accessible format on his podcast, The Unpilled Podcast and his social media platforms.

The knowledge you need for your own longevity and vitality.

Steven R. Gundry, M.D., New York Times Best-Selling Author

A game-changing resource that we have all been waiting for.

Dr. Mindy Pelz, WSJ Best-Selling Author

The insights that Kashif was able to deliver... were mind-blowing.

Joe De Sena, CEO and founder of Spartan Race