The DNA Company Phenomenon can be traced to over 8 years ago. It began with an approach to designing DNA tests that was novel (and still is) – storyboarding, the biologic system in question and building a functional genomic model from scratch.
We began by framing human potential through the language that drives human function – DNA. We partnered with leading clinicians and institutes across the globe to collect not only DNA, but the detailed story of every individual that we studied – their personal health journey.
Our goal was not to simply collect genetic information, but to understand the impact of genetic information on health – or more specifically, on the myriad of cellular processes that, taken together, are needed for optimal health.
We arrived at the conclusion that we could not simply rely on a siloed or independent analysis of singular genes, so common in the industry, to infer complex cellular processes, much less for the multifactorial physiological outcomes we were studying – chronic fatigue, dysregulated hormones, poor emotional resilience, weight gain, addictions – to name but a few.
DR. MANSOOR MOHAMMED PH D.
PRESIDENT & CSO
Mansoor’s genome profile gives him ample opportunity to pursue his passion in self-hacking…because there is no shortage of genetic deficiencies. Mansoor hails from the sunny Caribbean, and he finds that his genes make him prone to low levels of vitamin D – not surprising since his ancestors were always able to make bucket loads of vitamin D from the sun. More concerning to him, however, was a variation in his BDNF gene that could cause cognitive decline with age. Yet Mansoor remains as sharp and cerebral as ever, thanks to personalized diet, nutrition, exercise and lifestyle changes he has implemented based on his unique genomic profile.
CHIEF EXECUTIVE OFFICER
Kashif’s genes are an uncanny match for his personality and business acumen. He has a dizzying ability to multitask, and an unfathomable disregard for danger, all of which show up in his genetic profile. However, his genes also reveal a reduced ability to detoxify pollutants, fumes, environmental chemicals, and pesticides. Despite his steely executive function, Kashif is much more chemically sensitive than his colleagues.
DIRECTOR OF PRODUCT DEVELOPMENT
As the team's self-professed foodie, Harris proudly displays his appetite prowess at the lunch breaks at Youtrients. That his gene profile revealed a significant risk of snacking behaviour and poor satiety response, surprised no one, least of all himself. Harris simply never feels “full”. Office snack breaks are heralded by Harris’s proclamation that “my MC4R gene is calling to me.” Indeed, Harris’s version of the MC4R gene means that he is prone to eating whatever is put in front of him, or he might go hunting for food. This is fun for a while but eventually it leads to weight gain.
VP OF BUSINESS DEVELOPMENT
Sanjay Bhoola is the definition of a "go-getter". When he finds something he loves to do, he refuses to let go. He has worn many hats from working in the legal arena to the building industry with one common focus to improve the lives of individuals and their respective families whether it be through immigration or through the building of structures that families would be proud to call home. He has also ventured into entrepreneurship and ran a disability management company.
After selling his company, a friend introduced him to the DNA Company. Blown away by what he learned about his genes, Sanjay immediately offered to join the company as the VP of Business Development. A quick look into his genes reveals exactly why. Sanjay's slow COMT and high DRD2 variations reflect a desire to sink his teeth into things he believes in, and things that he loves to do. And boy, does Sanjay love to talk to you about your genes! His love for his work does come with a cost however. Due to a suboptimal BDNF expression, Sanjay finds it harder to switch off from work at bedtime. To combat this, Sanjay enforces a "no phone" policy 2 hours before sleep. Blue light from smartphones and other devices is deleterious to the average person, but even more so to those with suboptimal BDNF expression.
Bryce’s genome profile has earned him the title of “Gene-blessed” by his colleagues at Youtrients. He belongs to those rare and (lucky) few with exceedingly efficient cellular detoxification and anti-oxidation genetic attributes, which serve him well. He loves the excellent skin that comes with this genetic pathway, ensuring his appearance is always “TV ready”. However, he does have a tendency towards estrogen dominance. While this also gives him great looking skin, Bryce bemoans its dampening effects on his ability to maintain lean muscle mass. Like Mansoor, his love of self-hacking has fuelled his unmatched passion and love of nutraceuticals, and the hidden nutritional gems found in traditional societies across the globe.
A glimpse into the extent of Bryce’s passion can be gleaned from the untold travel miles he has accrued literally traveling to the far reaches of the globe to personally investigate and document natural ingredients – those used since ancient times and those just emerging. You’re just as likely to find Bryce learning about teas at ancient monasteries in Japan as you are to find him meeting with local farmers in Northern India, as he sources some of the finest guar bean fibre on the planet.