The DNA Company was created for the sole purpose of optimizing human health and performance.
Our core strength is our fluency in the language of DNA.
Our core products are twofold:
A suite of genomic assays designed using our unique Genomic Story BoardingTM (GSB) approach
A suite of nutrient formulas (marketed under our Youtrients brand) informed by our GSB data from over 2000 (and growing) individual profiles. Our nutrient formulas are available as an industry-first [industry first] fully customized service or individual Health Canada Approved blends
Our core asset is a network of leading functional clinicians and researchers from some of the top institutes and clinics in the world. We are single-minded – some might say obsessive – in our passion to improve human health and performance.
THE LANGUAGE OF DNA
OUR CORE STORY
OUR CORE EXPERIENCE COMES FROM THE REVIEW OF OVER 2000 GENOME PROFILES, MANY OF WHICH ARE FROM ELITE ATHLETES AND PROFESSIONALS, PUSHING THE VERY BOUNDARIES OF HUMAN PERFORMANCE.
Our core differentiator lies in the fact that we have coupled each of our genome profiles with the actual individual behind that profile. We are creating an exhaustive and detailed account of their health status, lifestyle, nutrition, environment and biomarker testing results.
Most importantly, we have implemented a direct and ongoing dialogue with the clinicians and institutes treating or working with these individuals. Our database, expertise and insights are never static. We have created a one-of-a-kind platform that gives clinicians access to intelligently designed functional genomic assays, the interpretation of these assays in a clinically viable and meaningful manner and a platform to share insights, case studies and therapeutic interventions with their peers.
DNA TESTING AND THE DNA COMPANY DIFFERENCE
The goal of DNA testing should be to facilitate the comprehension of the language of DNA – the comprehension of your individual operating manual.
The vast majority of DNA testing involves testing for single nucleotide polymorphisms, or SNPs (pronounced “snips”) – letter substitutions at discrete places within the paragraphs or genes of your DNA. Consider this a “spelling error” in your DNA. As a result, most DNA tests are considered “spell checkers” that scour your DNA looking for spelling errors.
Sometimes, errors in your DNA can mean the deletion, or duplication, of entire words, sentences, and even paragraphs.
There are two types of variations that are known to occur in your DNA outside of SNPs. These are known as copy number variations (CNVs) and INDELs. A copy number variation determines whether an individual possesses 1, 2, or sometimes even 0 copies of a particular gene. Consider this the deletion or duplication of an entire paragraph. An INDEL determines whether or not a section of a particular gene is missing or deleted. This can be considered the deletion of words or sentences within a paragraph. In both cases above, it is possible to perform a spell check and receive no notification of errors. A spell checker won’t be able to spot these changes, because its purpose it to look for spelling errors, not grammatical errors. In this case, a different type of testing is necessary; one which takes grammatical errors into account. Just like the deletion of words, sentences, and paragraphs can result in a completely different presentation of information, variations within our DNA outside of SNPs can have far reaching implications, and require a commanding knowledge of DNA to arrive at an accurate and intended interpretation.